Team | Strata Leadership

FREE Webinar: 3 Things You Need to Coach for High Performance

Frank Smith

COO & Executive Coach

Frank Smith’s passion is helping leaders identify their goals and creating a plan to help bring those goals to life. He is deeply interested in working with leaders to ensure they are investing their lives well and creating a healthy workplace culture.

A primary focus in developing workplace culture is Frank’s willingness to help leaders with the relational side of business leadership, strengthening how their team works together. This desire to help leaders was one of the primary reasons that Frank and Dr. Nathan Mellor became friends and started Strata in 2009. To help leaders realize their goals and shape culture, Frank uses his 25 years of experience as an owner and leader of multiple businesses, and his love of people to impact lives.

In 2018, Frank completed the Berkeley Executive Coaching Certification Program to become a certified executive coach. The program focuses on developing coaches who excel at the critical soft skills leaders require today – including empathy, professional intimacy, leadership presence and effective communication skills. Frank chose Berkeley because their goal is for participants to learn to engage the heart and mind of the person they are coaching.

These areas are where Frank sees the greatest need in the people he coaches and the areas he wanted to learn more about himself. The intensity of the program pushed him to see himself in a different way and taught him how to draw the most out of others. "I learned about myself in ways that I hadn’t imagined and look forward to pushing my clients to learn more about themselves with my new tools."

In addition to his leadership coaching with Strata, Frank is also a certified Great Game of Business Coach for companies who want to implement open-book management practices. Overall, he has provided thousands of hours of executive coaching to a broad range of leaders and executives.

Frank earned a Bachelor of Arts degree in Accounting from Harding University and passed the CPA exam in 1988. He worked as an auditor for KPMG (1988–1989), as an accountant for Hertz Rent-a-Car (1990–1992), and as Chief Financial Officer for Beam’s Seatbelts (1992–2012). Frank has helped start or acquire a number of businesses and also has experience in using an Employee Stock Ownership Plan to benefit his team through business ownership.

Frank and his wife Heidi were married in 1988 and have three children. He currently serves as the President of Mosaic Personnel, Chairman and COO of C3 Brands (Monocle Press, Mosaic Personnel, and Strata Leadership), and as Senior Executive Coach for Strata.

A Swing Coach for the Business World

The Importance of Culture