Reba Rose, PCC

Strata Certified Coach and Trainer


Reba Rose is a Strata Certified Coach & Trainer, social sector executive, and senior consultant with over 25 years of international experience in leadership development and organizational culture. A seasoned people leader driving talent development and change management, Reba partners with leaders and managers in building high-impact teams. Most recently Reba was the VP of People at Fair Trade USA where she focused on employee engagement and organizational culture transformation.

Reba is a Certified Executive Coach with the Berkeley Executive Coaching Institute and works as a faculty member and master coach for their executive coaching certification intensive. As a coach, Reba is a thought partner engaging clients in holistic inquiry to embrace emotional, physical, and spiritual intelligence to catalyze change. Her expertise is in offering mindfulness tools for embodying confidence and taking on leadership as a daily practice.

Invested in the development of business leaders, Reba has led leadership programs at UC Berkeley’s Haas School of Business, the Berlin School of Creative Leadership, Olin School of Business, and Nanyang Technological University.

Throughout her career, Reba has led strategic growth and people development both as an external consultant and internal change agent.  Reba is the founder of Stand Tall Leadership Consulting and a highly-skilled designer, facilitator, and trainer who develops customized experiential training to shift leadership behaviors, strengthen management practices and build team collaboration.  She has been the Executive Director at Destiny Arts Center, the Senior Director of Learning & Development at Boys & Girls Clubs of the Peninsula, and the Senior Director of National Capacity Building at Community Network for Youth Development.

Reba has a Masters in Educational Psychology from the University of California at Berkeley.  She trained and performed for over 12 years as a theater and movement artist. A 3rd Degree Black Belt in Kajukenbo Martial Arts and an advanced practitioner in Way of Joy Qigong, Reba draws on a diverse range of creative practices for living in balance.

Reba grew up on the shores of Lake Michigan, then found her way to California where she put down roots.  She lives in Oakland with her family and an energetic big black dog.

Connect with Reba Rose on LinkedIn.

Many organizations don’t have the tools and resources to grow their people. This is stressful and frustrating when you know investing in your teams is beneficial. Regardless of the size of your company, you deserve to be able to offer the highest quality leadership development available. 

At Strata Leadership, we care about your success as much as you do and want to partner with you to build up the leaders within your organization.


First, let’s talk. We want to learn more about you, your company, and your vision for the future.

Next, we’ll create a plan specifically designed for the needs of your team.

Finally, you can enjoy a thriving workplace that comes from effective leadership.